USC - Advanced Production Class

As promised, here are some links from my talk about Audience/Community Building.

Jonathan Coulton's Code Monkey

Here is a link to an excerpt from Scott Kirsner's book.  I haven't assigned the whole book but I recommend that you read this free excerpt and get the book if you feel that it will help with your particular goals.

Friends, Fans, Followers...(Book Excerpt)

Tony Schwartz.  I highly recommend going to a used book store and getting The Responsive Chord.  It is an old book but one that speaks directly to the issues of audience and resonance.

Ron Ploof - Read This First   Free audio book but I highly recommend buying it.  Visit Ron’s site www.RonAmok.com 

The Resonance Principle - Fast Company Magazine Blog.  More information from and about Tony Schwartz, brand wizard.

All the best,

fs